Full index
CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly… Continue Reading
This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro… Continue Reading
CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the… Continue Reading
The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria… Continue Reading
The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the… Continue Reading
This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions,… Continue Reading
TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of… Continue Reading
CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly… Continue Reading
This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted… Continue Reading
The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary… Continue Reading
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The… Continue Reading
This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging… Continue Reading
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The study of language, which constitutes the underlying platform for this research work, is one concept which has defied all forms of easy definition as is done in all other concepts of life. The use of language is what distinguishes man from the monkey, the baboon, the ape and other higher… Continue Reading
This research was carried out to assess mass media availability and level of usage in the teaching and learning of Government in Lagos State schools. The research design for this study was descriptive survey and it employed the used of two questionnaires: Teachers Questionnaire on Availability and Level of Usage of Mass Media (TQALMM) and… Continue Reading
This essay is written in partial fulfillment of the department of Philosophy’s requirement for the award of the Bachelor’s of Arts Degree of the Ambrose Alli University, Ekpoma. In this essay, we have tried to discuss some of the Yoruba ethics Influenced by the Western Culture.… Continue Reading
The issue of cultism in our higher institutions of learning is such that has reached an alarming rate inspite of the concerted effort being mobilized against it by the government, institutions authorities, parent and students themselves. Therefore, this research work examine the perception of students, lecturers and the society towards… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this part of the world,media ownership first began with the activities of colonial missionaries.with the establishment of “lwe lrohin”,Henry Townsend had a platform with which he could communicate with the community.Thus began the advent of newspaper in Nigeria,in 1859. The other set… Continue Reading
This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while… Continue Reading
This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed… Continue Reading
The mass media may have a crucial role in either reinforcing, or challenging such inequalities. Television, radio, newspapers and film have long been recognised as key players in society: helping to define people’s sense of taken-for-granted normality (see Eldridge et al., 1997). “The role of Mass Media in promoting Gender equality in… Continue Reading
The aim of this study was to determine The role of Nigerian Mass media in the promoting free and fair elections (A study of heartland FM, IBC and Hot FM). The study adopted the survey design using the questionnaire as the research instrument. The study addressed three research questions. The findings revealed among others that mass… Continue Reading
The purpose of this study is to examine the influence of newspaper structure and direction on the coverage of the Niger Delta Crises by newspapers in Nigeria. The study adopted the Agenda-Setting Theory and the Gate-Keeping Theory for its theoretical framework. Overall, the review of literatures showed that ownership and direction exerts… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research examines mass media and gender discrimination in Nigeria with special focus on female gender discrimination. Gender issue or what is otherwise called feminism and womanism has been a topical issue in the contemporary period, as series of books and articles have been… Continue Reading
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY In today’s world, there is hardly a day you will open any major newspaper or watch television without seeing a report on terrorism; those news is usually back with visual images, depicting the gory pictures of dead persons, maimed victims, collapse buildings as a result of the impact of bombs,… Continue Reading