Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and… Continue Reading
Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family… Continue Reading
The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.… Continue Reading
This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid… Continue Reading
This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro… Continue Reading
CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under-utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is confronted with problems urban drift in the… Continue Reading
The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria… Continue Reading
The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the… Continue Reading
This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introduction of the subject matter, research questions,… Continue Reading
TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of… Continue Reading
CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million business customers are becoming increasingly… Continue Reading
This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted… Continue Reading
The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary… Continue Reading
The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The… Continue Reading
This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging… Continue Reading
The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial… Continue Reading
This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how customers view services and in what ways it presents a different advantage relative to the company’s offering. Therefore… Continue Reading
This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary… Continue Reading
Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of… Continue Reading
Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to… Continue Reading
This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales… Continue Reading
The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which… Continue Reading
This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to… Continue Reading