Full index
ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in… Continue Reading
Table of content chapter one 1.1 introduction 1.2 statement of the problem 1.3 objectives of the study 1.4 research hypotheses 1.5 research questions 1.6 scope of the study 1.7 significance of the study 1.8 limitations of the study 1.9 definition of terms chapter two 2.1 the review of… Continue Reading
CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how… Continue Reading
(A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was… Continue Reading
EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and… Continue Reading
THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim… Continue Reading
” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian… Continue Reading
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing… Continue Reading
THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This… Continue Reading
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective… Continue Reading
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving… Continue Reading
THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of… Continue Reading
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made… Continue Reading
IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8… Continue Reading
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made… Continue Reading
(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship… Continue Reading
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with… Continue Reading
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with… Continue Reading
(A CASE STUDY FIDELITY, ABA BRANCH) ABSTRACT This study examined the role of product Management of Marketing of Bank Service. Some of the objectives of this study were; to determine the effect of product management Bank on profitability. To offer possible solution and suggestion… Continue Reading
THE INVESTMENT OF INSURANCE FUND IN Nigeria A CASE STUDY OF HALLMARK ASSURANCE NIGERIAN PLC ABSTRACT The aim of the project is to evaluate or appraise the investment of insurance funds in the Nigerian economy. In order to carryout this project, some statement of problems were evolved, the purpose of study as the sample size and various instrument… Continue Reading
THE EFFECTS OF DIFFERENT PROCESSIGN TECHNIQUIES ON THE ORGANOLEPTIC QUALITY OF SOYMILK PROCESSING AND STORAGE ABSTRACT Soymilk was processed from soymilk (Glycine Max) seed using that different processing techniques: A Hot extraction method B. Cold extraction method C. Soaking before hot extraction method. The soymilk samples were subjected to… Continue Reading
TABLE OF CONTENTS. CHAPTER ONE DIFINITION INTRODUCTION CHAPTER TWO 2.1 DIFFERENT METHODS OF PRODUCTION OF PROTEN HYDROLYSATE USING ENZYMATIC AND CHEMICAL METHODS 2.2 USES OF PROTEIN HYDROLYSATES IN FOOD SYSTEM 2.3 ADVANTAGES OF PROTEIN HYDROLYSATES OVER NATIVE… Continue Reading
(Sphenostylis Stenocarpa) ABSTRACT Raw African Yam bean (Sphenostylis stenocarpa) was subjected to various processing methods Viz: steeping in water for 6 hr and then boiling for 10, 20, 30, minutes respectively (samples B); steeping in water for 12 hours… Continue Reading
TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction CHAPTER TWO 2.0 Brief Description Of Various Types Of Cereals 2.1 Maize 2.2 Sorghum And Mihet 2.3 Cotton Seed Meal 2.4 Rice 2.5 Wheat 2.6 Nutritive Values Of Various Types Of Cereals 2.7 The Processing Of Various Types Of Cereals And… Continue Reading
TABLE OF CONTENTS CHAPTER ONE INTRODUCTION CHAPTER TWO 2.1 The Oil Palm 2.2 Extraction and Refining of Vegetable Oil 2.3 Types and Sources of Vegetable Oil 2.4 Physical Properties and Chemical Reactions of Vegetable Oil 2.5 Role of Vegetable Oil in the Diet 2.6 Utilization and Production of… Continue Reading