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(A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is… Continue Reading
(A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The… Continue Reading
(A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments… Continue Reading
(A CASE STUDY OF ACCESS BANK PLC) ABSTRACT This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and… Continue Reading
(A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration… Continue Reading
EFFECT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore… Continue Reading
(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer… Continue Reading
E (A STUDY OF CADBURY NIGERIA PLC ) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and… Continue Reading
(A STUDY OF AGRO MARKETING FIRMS IN LAGOS STATE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY As competition in the 1990s intensified and markets becameglobal, so did the challenges associated with gettinga product and service to the right place at the right timeat… Continue Reading
EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be… Continue Reading
(CASE STUDIES OF GUINNESS NIGERIA PLC AND. NIGERIAN BREWERIES PLC) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The impact and effect of market segmentation with the view of globalization throughout the world 'be it… Continue Reading
FROM 2006-2011 ABSTRACT This paper compares and examines the performance of secondary school students who were candidates in food and nutrition examinations of both the West African Examination Council (WAEC) and National… Continue Reading
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The primary purpose of teaching at any level of education is to bring a fundamental change in the learner (Tebabal & Kahssay, 2011). To facilitate the process of… Continue Reading
IN NIGERIA CHAPTER ONE INTRODUCTION 1.1BACKGROUND TO THE STUDY Economics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient… Continue Reading
Abstract Students’ attitude towards mathematics has been a factor that is known to influence students’ achievement in mathematics. This study examined the attitude of student’s towards Mathematics and factors influencing students’ attitude towards… Continue Reading
(A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of… Continue Reading
ABSTRACT This research work examined the effect of Broken Home on Academic Performance of Secondary School Students in Ohimini Local Government Area of Benue State. Four hundred students were randomly selected from eight Senior Secondary Schools in Ohimini… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Education is the best legacy parents can give to their children. The development of the nation starts from the family. When the family succeeds in teaching and impacting good values… Continue Reading
(A CASE STUDY OF CRUSADER INSURANCE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE RESEARCH PROJECT Leadership is a very crucial factor in the management process and means influence on the behaviour of other in order to achieve organizational… Continue Reading
(A CASE STUDY OF ARIK AIRLINE, NIGERIA) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing and promotional strategies in the Aviation industry may differ depending on the unique situation of the individual business like Arik Airline. However there are a number of… Continue Reading
EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP CHAPTER ONE INTRODUCTION 1.0 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial… Continue Reading
LITERATURE REVIEW This chapter focuses on the literary works of scholars that have been done in the area of child abuse and its effect on the educational performance of secondary school students. The chapter will be grouped and treated under the following… Continue Reading
(A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative- of marketing concept) has become a familiar slogan,… Continue Reading
IN MANUFACTURING INDUSTRY (A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE 1.1 HISTORICAL BACKGROUND OF NESTLE NIGERIA PLC Nestle Nigeria plc is associated with the nestle group, the single largest food company in the world and it is known worldwide for its top… Continue Reading