Introduction 1.1 BACKGROUND OF THE STUDY The quest to achieve self-sufficient food production is one of the highest priority facing most of the world today. Nigeria in particular. This is also a problem that threatens to be worsening all year round. Food in Nigeria is critically depended on transportation distribution, it then become obvious… Continue Reading
The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunication industry all over the world is very rapid as one innovation replaces another in a matter of weeks. A major breakthrough is the wireless telephone system which comes in… Continue Reading
Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market's need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy… Continue Reading
Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors' product are assessed and constant adjustment is made in order to achieve competitive… Continue Reading
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on… Continue Reading
ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions such as, the regulated market, marketing board co- operative marketing institution, warehousing co-operative etc have been established primarily to aid the… Continue Reading
AN ASSESSMENT OF THE MARKETING SEGMENTATION ON PRODUCTION PLANNING IN ORGANIZATION Abstract This study is on an assessment of the marketing segmentation on production planning in organization. The total population for the study is 200 staff of Dangote group of company, Lagos. The researcher used questionnaires as the instrument for the data… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this… Continue Reading
As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian banking sector has changed tremendously since the introduction of the structural adjustment programme (SAP) on July 1996. Prior to this time, opening new bank were stringent. Banks were not only few and fair between competitor. The central bank of Nigeria (CBN) fixed minimum… Continue Reading
INTRODUCTION 1.1 BACKGROUND TO THE STUDY Brands and branding are by no means a new phenomenon, neither for academics nor the business world. It is possible to trace back the use of brands to the Stone Age, when hunters used weapons of specific “brands” to succeed in the hunt Almquist and Roberts: (1995). It was during the 16th century,… Continue Reading
CHAPTER ONE INTRODUCTION Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap between producers and consumers due to the emergence of the advancement in technology and distribution fulfils the critical function of integrating the economy into society to serve human needs. The major reason for business is to sell… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies. One of such strategies is market… Continue Reading
This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an… Continue Reading
CHAPTER ONE 1.1 ... 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably (Kotler and Keller, 2004). Making the right decision about change is not always easy, good marketing is no accident, but a result of careful planning and execution (Kotter and Keller, 2004). The influx of new banks in the later… Continue Reading
CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It… Continue Reading
CHAPTER ONE 1.1 ... 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2. Statement of the general problem 1.3. Aims and Objectives of the study 1.4. Research Questions 1.5. Research Hypotheses 1.6. Significance of the study 1.7. Scope of the study 1.8. Limitation of the study 1.9. Definition of terms REFERNCES CHAPTER TWO REVIEW OF RELATED LITERATURE… Continue Reading
(A CASE STUDY OF TOM AND JERRY) CHAPTER ONE INTRODUCTION 1.1 Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primary action to some lives. Typically, Children begin watching cartoons on the television at an… Continue Reading
Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter will go out of business or he if fast enough to switch over… Continue Reading
This project work on an analysis of packaging as a promo tool in the marketing of product. (A case study of petals Enugu). Chapter one explained the purpose and the significance of the study. The main purpose of the study is to show the use of packaging s a promo tool in the marketing of the product. Its study shows the importance of… Continue Reading
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were… Continue Reading
This research work analysis of the role of packaging in modern marketing was carried out at Ibadan at Oyo State, with particular reference to Iso glass plc. The work was done to examine the role of packaging in the company in the process of the work the research divided the work into the introduction of the problem and some term defined,… Continue Reading