Impact Of Advertising On Consumer Purchase Decision
(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page i… Continue Reading
(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page i… Continue Reading
(A CASE STUDY OF ILORIN KWARA STATE) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Code-switching and code-mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the… Continue Reading
(A CASE STUDY OF KINGMOS PAINT LTD) ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity… Continue Reading
Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this… Continue Reading
(A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes… Continue Reading
IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study,… Continue Reading
(A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim… Continue Reading
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) ABSTRACT Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing… Continue Reading
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU) ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated.… Continue Reading
(A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s… Continue Reading
EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE) ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of… Continue Reading
IN ENUGU METROPOLIS ABSTRACT Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making… Continue Reading
ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in… Continue Reading
ABSTRACT The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the… Continue Reading
The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce (A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would… Continue Reading
Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit, meet the requirement of stakeholders and have competitive advantage. Every industry including bank has an underlying structure or a set of fundamental economic… Continue Reading
Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Sales promotion became an essential motivating factor… Continue Reading
Background of the Study Organization’s success not only depends on what organizations currently providing but also depends on how the organizations can make change to improve whatever they are providing from the marketing standpoint, the socio-economic justificationfor the existence of any business organization isthe satisfaction of customers’… Continue Reading
Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This… Continue Reading
INTRODUCITON 1.1 Background of the Study It is observable that a number of organizations are excellent at appearing or pretending to care for their customers. Some companies only pay “lip service” to their customer satisfaction. Others are remote from their customers and do not listen to them, while still some other companies believe that… Continue Reading
Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their… Continue Reading
BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E-marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities… Continue Reading
Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information… Continue Reading