(A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. … Continue Reading
CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous… Continue Reading
(A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving… Continue Reading
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective… Continue Reading
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include:… Continue Reading
. (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA - FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic… Continue Reading
(A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim… Continue Reading
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of… Continue Reading
CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the… Continue Reading
TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study… Continue Reading
ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But… Continue Reading
(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS) Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any… Continue Reading
(A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of… Continue Reading
(A CASE STUDY OF ROYAL ARK HOTEL LIMITED ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to determine the causes of low patronage by customers and equally to suggest possible… Continue Reading
ADVERTISING : AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix… Continue Reading
IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social… Continue Reading
The impact of personal selling on sale volume of mobile phones in Calabar municipality. (Marketing) ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that… Continue Reading
IN (A CASES STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA) ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has been observed that fish marketing in Afikpo north l. g. a of Ebonyi state… Continue Reading
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction… Continue Reading
The role of advertising on the marketing of suitcase in enugu metropolis (a case study of Jumatex suitcase enugu) ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:-… Continue Reading
(A CASE STUDY OF EMENIT NIGERIA PLC.) ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.… Continue Reading
IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS. Rightly, from the time immemorial, there had been several cases of the purchase of different brand… Continue Reading
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON) ABSTRACT This research project is a very crucial study for the entire public that makes use of… Continue Reading