(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day… Continue Reading
TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF UNILEVER NIGERIA… Continue Reading
. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional… Continue Reading
(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0 Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and… Continue Reading
CHAPTER ONE 1.0 Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.… Continue Reading
CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of… Continue Reading
CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which… Continue Reading
(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0 INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate… Continue Reading
CHAPTERONE INTRODUCTION 1.0 Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The… Continue Reading
(A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive… Continue Reading
(A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives.… Continue Reading
(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding,… Continue Reading
(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal… Continue Reading
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of… Continue Reading
(A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0 INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with… Continue Reading
(A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is… Continue Reading
(A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The… Continue Reading
(A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments… Continue Reading
(A CASE STUDY OF ACCESS BANK PLC) ABSTRACT This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and… Continue Reading
(A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration… Continue Reading
EFFECT OF INTERNET ADVERTISING ON CONSUMERS\' PURCHASE DECISION (A STUDY OF JUMIA ONLINE STORES IN LAGOS) ABSTRACT The use of online advertisement in Nigerian market is increasing and businesses are more and more considering the internet as a source of marketing communication. However, few studies have considered the factors that influence online… Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce, especially in competitive market place, this therefore… Continue Reading
(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer… Continue Reading
E (A STUDY OF CADBURY NIGERIA PLC ) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Retailing is the set of activities that markets products or services to the final consumers for their personal or household use. Businesses used retailing strategies to increase market share and… Continue Reading